genre and how its conveyed

The genre of our film is horror, we conveyed this to our audience by using everything that we knew, this being how to make the location seem more ominous and mysterious by making it darker, as well as including fake blood which we used fairly well in order to create a good look on the protagonist. Also we had used one of the most basic things in horror films, a omnipotent being randomly chasing the vulnerable protagonist. Of course there should be a story behind why this is happening but it would be explained much more in the real film. We tried to add as much immersion for our audience through the use of over the shoulder shots of both the protagonist and the antagonist, although we gave the antagonist much more prevalence over the trailer.